Teletracker

Call Tracking for Magazine Advertising

DRB — Tue, 23 Nov 2010 13:38:36 +0000

Call tracking is a great marketing tool for measuring the success of any campaign while managing multiple ads on the same platform at once. This tracking application has helped many marketers, from the novice to the expert alike, by giving them a much clearer picture of how their campaigns are performing and providing detailed statistics to draw conclusions from. Teletracker is also good for monitoring customer service levels and for helping to train your sales team.

As you begin placing multiple magazine ads, you’ll want to make sure you get the most out of your marketing budget. By placing different Teletracker numbers on to different ads, you’ll know exactly which ads perform well and which are just a waste of money. This analysis will also help you organize future marketing campaigns.

Call tracking holds your sales team accountable and is an excellent resource for improving conversion too

In closing, using a call tracking system is a good way to improve your marketing ROI from magazine advertising.

Teletracker Introduces Call Tracking to Top Media Agencies in Manchester

DRB — Thu, 04 Nov 2010 15:09:35 +0000

David, Director of Teletracker, presents call tracking system to the professionals from top marketing companies in the country. A recent social networking event in Manchester attracted more than 300 marketing, media and advertising professionals. The event was organised by Only Marketing Job, UK’s leading community for marketing, communication and media professionals; in association with Chartered Institute of Marketing (CIM).

David highlights the importance and benefits of integrating offline and online marketing measurement matrices. He highlights that it is a great opportunity for digital marketers and media houses to integrate offline call statistics with their existing web activity measurement tools like Google Analytics.

David mentions that there are accurate measurement systems available which can help our clients not only improve their marketing spend but also the operational efficiency and staffing problems in their organization. He unleashes the power of marketing measurement in current times and tips for being a smart marketer.

Hoteliers and Restaurateurs are Losing Millions By Not Answering the Phone

DRB — Fri, 22 Oct 2010 15:16:09 +0000

Hotel owners and restaurateurs are missing out on millions of pounds worth of business by failing to carry out basic business processes such as telephone, according to tourism expert iknow-uk.

iKnow-uk is warning hoteliers that by simply not being flexible enough, not answering their telephone and being late in responding to enquiries from potential customers, they could be missing out on their share of millions of pounds worth of business.

iKnow-uk have found that 8.3% of hoteliers don’t answer their phone the first time they are called by a potential customer and these are the simple opportunities which are being missed.

iKnow-uk’s managing director, said: “It’s crazy that business owners are investing so much time in running their establishment yet are missing out on easy opportunities to get people through the door. You could have the best hotel in the world but if no-one comes to stay then you might as well call it a day.”

Feedback from holidaymakers is that if a hotel telephone goes to answer machine then they will usually call a different establishment rather than leave a message. That’s an easy opportunity missed.

“Owners of small hotels might well point out that they are unable to be in their establishment 24/7 but by simply monitoring their call activity using call tracking services they could cash in on valuable business that is currently being missed.”

Director of Teletracker presents a Masterclass on ROI in Marketing Spend at Royal Armouries Conference in Leeds

DRB — Thu, 21 Oct 2010 15:41:05 +0000

Teletracker Director, David Robertson-Brown, shares his knowledge on Return On Investment (ROI) in marketing spend in a time of economic slowdown. He was invited for the presentation in a conference on ‘Sales, Marketing, Data Mining and NLP Masterclass’ held at the Royal Armouries Museum in Leeds on the 20th October 2010. The audience included the marketing managers & directors from well known corporate chains in the UK.

The event was about the practical applications to increase marketing capabilities, along with sales and promotion ideas in an industry. David focussed on marketing measurement tools such as Google Analytics, Hubspot, Campaign Monitor, TweetDeck and Teletracker. He also highlighted some of the recent market trends, case studies and statistics relating to the challenges for marketers in times of budget cut.

” There are many fantastic channels of marketing; the problem has been the cost element but what if we know ROI in advance,” he claimed.

PR_ RAI-Masterclass (Event pdf file)

http://royalarmouriesinternationalblog.co.uk/sales-marketing-data-base-mining-and-nlp-masterclass/

An Introduction to Google Tools

DRB — Tue, 19 Oct 2010 13:16:26 +0000

Getting Your Head Around Searching Google.

So much to learn, but a great place to start.

Google Analytics – Measuring Web Traffic & It’s Effectiveness.

Google Analytics is a web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in an entirely new way. And what’s more, it’s free.

Google Adwords - To Drive Targetted Traffic To Your Site.

You have full control but need to use it wisely. Be prepared to experiment.

82% of Sales Come via the Telephone

DRB — Tue, 12 Oct 2010 15:00:58 +0000

Hoteliers spend a lot of money but struggle for time to measure its effectiveness. Teletracker helps them to analyse the call pattern and statistics so that they can be more efficient with their internal processes and respond to the customer needs.

According to a research in American nationwide hotel service sector, 82% of customers still book and reserve hotel rooms over the telephone. Even with such a large call volume, the front desk may only understand where 32% of these calls are originated. The hotel needs to understand where the majority of these leads are coming from; whether from nationwide billboard ads, local direct mailings, or organic keywords.

Teletracker can help in understanding and analysing this data set. It solves the telephone call tracking problem through a simple and easy to use system. Teletracker will allow you to understand where your calls are coming from.

How To Sell Soap … or Anything Else!

DRB — Tue, 21 Sep 2010 17:30:18 +0000

Here’s quick summary of marketing techniques to sell …. anything.

Is Social Media A Fad?

DRB — Mon, 20 Sep 2010 10:18:07 +0000

The use of social media is an ‘investment’ of your time, but if you still have doubts about its role and effectiveness in engaging customers within your marketing plan, please watch this.

Sliced Bread and Other Marketing Delights

DRB — Tue, 14 Sep 2010 21:08:05 +0000

The importance of Marketing

Marketing In An Economic Slowdown

DRB — Thu, 02 Sep 2010 08:54:24 +0000

Marketing in a downturn can be a frustrating exercise. If your budget has been cut, even more emphasis has to be given to find out where your enquiries are coming from.
With an effective call tracking system (Teletracker) in place you will be able to see clearly how many calls were generated from your last press campaign, website, direct mail or email campaign. If your website brings in the most enquiries, you will be able to clearly see this from the statistics and call volumes.

Once you have this information, you will be able to focus upon the more successful areas of your marketing budget. Gather the information you need by channel, time, date and location and start making decisions about how and where you spend your marketing budget. If your press advertising brings in a steady stream of enquiries, you need to drill down the information so that it brings you more detail such as cost per lead. This way you will be able to gather information on each activity and make informed decisions on how the money is spent going forward.

If it costs more to generate a lead from press advertising compared to that from Google advertising you must then focus upon sales conversions. How did leads from Google develop? Were they strong leads that resulted in sales or did the press advertising bring you more developed enquiries? Once you get to this stage in the process you have to use other tools such as the Call Result report in Teletracker to understand how your enquiries are being handled.

In summary, the perfect way to manage a budget that has to stretch but still keep the sales team busy is to use call tracking. Track your telephone enquiries and record the call activity as they come in. This keeps you in control of the facts so you don’t have to base future assumptions on a ‘wet finger in the air’!